Stafford based IT consultancy risual Limited working with Keele University have won a prestigious Knowledge Transfer Partnership (KTP) research project.

The aim of the project to deliver a new Sales and Marketing Methodology based on neuroscientific research. Supporting organisation growth, helping clients to adopt new technology and achieve their business objectives. 

KTP is Europe’s leading programme helping businesses to improve their competitiveness by enabling companies to work with higher education or research and technology organisations to obtain knowledge, technology or skills which they consider to be of strategic competitive importance. The UK-wide programme is overseen by Innovate UK, the UK’s innovation agency, and supported by 16 other public sector funding organisations.

The partnership officially started in April 2021, recruited a Neuroscience graduate, Dr Adam Byrne, who will investigate how neuroscience can be applied to Sales and Marketing.  With the support of two Keele academics, Dr Colin Rigby and Prof Nicky Edelstyn, Adam will develop the methodology and trial the results throughout the project.

Grace Remiarz, Marketing Manager at risual “We are delighted to be working alongside Keele University on this KTP project. risual are renowned for continuous improvement, our passion is learning best practice and gaining new skills and knowledge to provide our customers with world-class services. This project will help us grow, learn more about our clients to better support their organisation goals and deliver impact.”

Dr Colin Rigby at Keele University said: “We are excited to be working with such an entrepreneurial company who understand the power of research and how it is an investment into their future.  We are expecting to generate significant returns in terms of new products and services to their markets.”

The project is due to complete in 2023. To find out more please contact

About the author