Retail is an industry that is under constant pressure to change, transform and innovate, those retailers that do not focus on this inevitably risk their position in the market place. The use of digital technologies must be at the heart of the transformation with customers and consumers of services demanding more from technologies to put them at the centre of the “customer experience” being specific to their needs and dealing with them on their terms. There is a heavy emphasis on technology driving the retail business from the “back end” administration and operations but also technology empowering sales associates at the “front end.”

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