Discover how NHS Walsall aim to bridge the digital skills gap by hiring talent through risual education.

The customer

Since July 1948, the NHS has been providing care and comfort to those who need it most, acting as the UK’s crutch to help vulnerable and sick individuals. NHS Walsall Clinical Commissioning Group (CCG), setup in 2013, is a clinically led organisation consisting of 52 general practices located in the Walsall area.

NHS Walsall CCG recently revised its vision to be “Caring for Walsall together” to reflect its ambition for safe integrated care. Its five strategic objectives underpin social care, mental health, public health and associated charity and community work they perform:

  • Provide safe, high quality care.
  • Work closely with partners.
  • Care at home.
  • Value colleagues.
  • Use resources well.

Project background

Cody Harper (recently passed risual Education digital marketing apprenticeship) was on a journey to pursue an apprenticeship in marketing. Cody wanted to better his existing skill set and build an extensive knowledge base. At the start of his journey, Cody was quite apprehensive about the sort of apprenticeship he should apply for. He came across an NHS digital marketing role and immediately applied. NHS Walsall would allow him to be a member of a positive organisation and grow his skills.

risual education apprenticeship journey

risual education was highlighted on the job advert as the training provider. Cody wanted to know more about both NHS Walsall CCG and risual before he accepted the role. Learning about risual gave Cody some insight into previous apprentices’ risual has helped succeed but also the type of organisation risual is. He saw risual’s drive for helping those less fortunate through our many charitable efforts, case studies with disabled learners and other NHS organisations.

Cody passed his exams and completed all work comfortably on time. Both NHS Walsall CCG and risual were really impressed with his effort and progress. He started his journey at NHS Walsall CCG with little responsibility. As he began to take ownership of his own domain, he took on more work and thrived in the team.

Bridging the digital skills gap across the UK

risual education was formed to address the digital skills shortage, through the development of an apprenticeship scheme that focuses on the digital sector. The scheme helps young people into employment through substantial training, the development of transferable skills and long-term career prospects.

By working with risual Education to hire apprentices, employers will grow their own talent by developing a motivated, skilled, and qualified workforce. We offer a way for people of all ages to earn while they learn, gaining valuable skills, Microsoft relevant qualifications, knowledge, and a real future.

Hiring an apprentice is a productive and effective way for any organisation to grow talent and develop a motivated, skilled, and qualified workforce. 86% of employers said apprenticeships developed skills relevant to their organisation and 78% reported improved productivity.

Other benefits that apprenticeships contribute to your organisation include:

  • 90% of apprentices stay on in their place of work after completing an apprenticeship.
  • There is a wide selection of apprenticeships available, covering a variety of job roles.
  • You can adapt the training your apprentice receives according to the needs of your organisation.
  • An apprenticeship allows you to diversify and freshen up your workforce.
  • You can employ an apprentice who is aged 16 up to any age and from any background.

risual Education apprenticeships are designed to support employers to improve the skills within their workforce and reduce the impact on their business from the growing shortage of digital skills. This is particularly relevant to more rural areas across the UK, where keeping talent with the skills needed to support and deliver modern cloud technology is an issue. risual Apprenticeships give learners the opportunity to achieve industry recognised Microsoft qualifications supported by outstanding, industry qualified assessors and Microsoft Certified Educators. The key priority of the risual Apprenticeship scheme is to support young people to develop modern, digital skills and enter an exciting career path. Our Apprenticeship Scheme also helps the IT Industry with skills and meeting strategic priorities by creating an aspirational and innovative enterprise culture.

The benefits – bridging the digital skills gap

Since Cody has completed his risual Education apprenticeship, he has seen various benefits in his role and personal skill set. Below include three key aspects Cody has highlighted after his apprenticeship completion.

  • Office Administration
  • Decision Making
  • Accountability & Responsibility

Find out more about hiring an apprentice here.

Find out more about risual education apprenticeships here.

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If you wish to talk about hiring apprentices in your organisation or becoming an apprentice yourself, please contact us on 0300 303 2044 or email at



You can find out more about our education department here.

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