Level 3 Digital Marketer 2018-06-14T11:07:34+00:00

Level 3 Digital Marketer

The purpose of this apprenticeship is to train Digital Marketers to work effectively within your business environment.

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Programme Delivery

Typically 18 Months duration
20% off the Job Training
Work based assessment
Classroom/remote teaching

What will my apprentice study?

Marketing Principles
Digital Marketing Principles
MTA HTML 5 (Principles of Coding)

How will the apprenticeship be assessed?

·         Portfolio

·         Synoptic Project

·         Employer reference

·         End point assessment interview

Professional Recognition

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Associated job roles:

·         Digital Marketing Assistant

·         Digital Marketing Executive

·         Digital Marketing Co-ordinator

·         Campaign Executive

·         Social Media Executive

·         Content Co-ordinator

·         Email Marketing Assistant

·         SEO Executive

·         Analytics Executive

·         Digital Marketing Technologist

Progression Opportunities

Apprentices could progress onto a Level 4 Apprenticeship or other higher level qualification as required by their employer.

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