akin white

Improving customer experience, loyalty and engagement

Bespoke Mobile Application

Functioning out of the box as a loyalty application, a customer-facing app is available on Android, iPhone and Windows Phone to give customers access to offers and news and let them earn loyalty rewards. This in turn delivers details of purchase history, customer demographics and preferences to retailers for a more personalised customer experience.

Targeted Marketing Content

By analysing an individual customer’s preferences, interests and purchase history, retailers can deliver specifically tailored marketing messages. These messages can then have a strong impact and help to build a lasting relationship with the brand.

Deep Data Analysis

Leverage sales data, customer behaviour and more with our analytical dashboards, which can be customised to a specific business. Sales managers have direct access to data that describe product performance and provides information on staff and the store as a whole.

Sales Assistant App

Give customers the best sales experience by equipping salespeople with strong knowledge of their customers. Build a personal relationship through salespeople by allowing them to view purchase history, preferences and more in real time. This can then give the business the opportunity to enhance its sales.

Workflow Management

Give store or event managers an overview of the staff workload. Assign individual task owners and workflows to ensure the business runs smoothly; this can then be reported on via akin’s data dashboards. Also, have the ability to track outstanding customer service issues through a connected back office application. Both subjects are key to customer and staff happiness.

Work From Anywhere

Built on the cloud, ensuring no need for managers to stay in the back office, akin connects all users with customers and staff while on the move. The akin service can be used across mobile, tablet and desktop – so whether managers are on the shop floor or have popped out for a break, they have access to the entire service.

What is akin?

akin is headed up by Lee Bingham, a former top 100 CIO with over ten years’ experience as Head of IT in retail. akin is a revolutionary new customer experience platform. By leveraging cloud technology, akin utilises a public facing customer mobile application to dramatically change the way brands interact with their customers.

We have invested in designing the complete customer experience, with emphasis on customer loyalty and a direct insight platform. akin can give a deep understanding of individual customer preferences and an insight into store performance. From in-app messaging, customised marketing and content to operational insights, akin delivers big data analytics on a personal level to marketers, sales associates and managers. Running across mobile, tablet and desktop devices, akin delivers a whole new way of understanding and interacting with customers.

Akin is supported by risual on the following editions of Windows 10 – Windows 10 Pro and Windows 10 Enterprise.  Akin apps are also compatible with IE11 and Edge. Customers can expect to work with our excellent team of Support Engineers who will ensure that Akin is installed and packaged to suit the needs of your business. Customers can find out more information about our technical support services by going to www.risual.com/managed-services

Download akin leaflet here

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